About Us

THE HISTORY

Edge Products was started in 1991 when bass fisherman Ron Buhler finally grew tired of messy, ineffective liquid fish attractants. His goal was simple: make a product that would stay on the lure and have the smell and taste of real fish. He wanted to transform a lure that smelled and tasted like plastic into one that smelled and tasted like the real thing. After 14 months of testing, formulating, and re-testing, “HOT SAUCE” was invented. Initially, Ron made HOT SAUCE for his personal use, but the secret of this newfound formula didn’t stay hidden for long. Fishermen from all over began showing up at his door looking for HOT SAUCE. Tackle stores soon started calling, and almost unintentionally, a business was born. After two years, two stores turned into 200, and the scent market would never be the same. “HOT SAUCE GEL” started a trend of thick, gel-style attractants that swept through the fishing industry for the next decade. But it didn’t stop there. Ron saw that the soft plastic lure market left much to be desired. There was very little originality left in the industry. Many companies were producing nearly identical lures, making it hard to find something new and effective to fish with. Edge Products, now an established fishing tackle company, set out to design a line of soft plastics that were highly detailed, extremely fishable, and infused with the scent and flavor of HOT SAUCE GEL. They knew they could do better. Enter the HYBRIDS BAIT SERIES™ — the first of its kind to perfectly blend science with nature.

OUR CODE

As fishermen ourselves, we at Edge Products have always designed our scents and lures for one reason: to catch more fish. It has never been about marketing graphs or flow charts to fill a niche in an investor’s strategy. We simply love to catch fish, and knowing that someone else is doing the same because of a lure we made brings us great satisfaction. That, in our minds, is what it’s all about. For that reason, you will never see Edge Products copy another company’s lure just because it’s “hot.” There is no gratification in stealing someone else’s idea just to make a few dollars. There is already too much of that in the industry. We hand-carve every original prototype right here in our factory. Then we endlessly field test each design, paying close attention to every detail until near perfection is achieved. You can be confident that every product we sell has been given our absolute best to ensure it is as effective as possible on the water.

THE FUTURE

What does the future hold for Edge Products? As the fishing industry evolves, we will stay ahead of the curve with dynamic lure designs, cutting-edge color combinations, and the same dedication to producing the highest-quality products available. We will continue expanding our existing lure lines with new sizes and shapes to meet every fishing situation an angler may face. Thank you for choosing the finest American-made lures on the market today. With visual appeal, fish-catching colors, natural presentation, and the scent and flavor of the real thing, when you fish with Edge Products… “The only thing missing is a heartbeat.”™